You could call LOOP LOUD! the little brother of 97.9 The Loop. But LOOP LOUD! would kick your ass for it.  Imagine a hard rock station playing all the Godsmack, Disturbed, and Rage Against the Machine you can handle, plus the good older stuff from Metallica, KoRn, and Soundgarden.  And a station that’s not afraid of Sevendust, Pantera, Anthrax and Megadeth.  Even in the middle of the day.  That’s LOOP LOUD!  We’ll just flat-out say it: if you were a former Rock 103.5 or 94.7 the Zone listener, you’ll love us. Because we’re going to even further extremes than they ever did.

And we sound a hell of a lot better than they did, too, thanks to digital HD technology. Turn it on and crank it up all you want; it’ll sound as perfectly clean and clear as your CD player or iPod.  And in case you forget the name of that deep-cut Metallica track we’re playing (how dare you?), we send title, artist, and album info along with the signal straight to your HD receiver.

What the hell is an HD receiver?  Good question.  Just as TV stations are improving their transmitters by going “High Definition”, radio is doing the same.  But just like TV, you can’t get the new crystal-clear HD signal without a new unit to pick it up.  HD Radio receivers also pick up all the regular FM stations, so you can still get your favorite FM stations along with the new HD channels. Go to www.hdradio.com to find the HD radio retailer nearest you.  Then tune it to 97.9-2 and rock out with your “whatever” out. 

LOOP LOUD! is absolutely, positively, 100% we-are-not-$%!*ing-with-you commercial-free. And unlike satellite radio, you’ll never have to pay a subscription fee. Ever. Our HD signal is already pulsing through your body as you read this. We thought that deserved its own paragraph.

We’re putting together the best hard rock station in Chicago, people. We can’t do it alone. Tell us what you think about LOOP LOUD! by emailing looploud@wlup.com. 

LOOP LOUD! is on the air right now. Your new favorite rock station is waiting.