For a guy who has a reputation for showing up late to shows, the sponsorship deal Axl Rose just signed makes all the sense in the world.
The Guns n’ Roses frontman has inked a “Friend of the Brand” deal with boutique watch maker HYT. The deal includes Rose and company’s design team working on a limited-edition watch that will be unveiled in January at the S.I.H.H. show in Geneva, Switzerland