The Loop

Tag Archives: Twitter

Twitter tests double-length tweets

So much for brevity… Twitter’s experimenting with its tweet length, jacking the total character count up to 280 for its test run.

That last sentence was 132 characters, meaning I probably should’ve just tweeted it. If I had the new character count limit, I could’ve tweeted:

So much for brevity… Twitter’s experimenting with its tweet length, jacking the total character count up to 280 for its test run. Twitter CEO Jack Dorsey says, “This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160-character SMS limit.”

276 characters. Nailed it.